A Step-By-Step Guide to Catching Up On Your Bookkeeping
A Step-By-Step Guide to Catching Up On Your Bookkeeping Tax season is coming—it’s inevitable. Getting your books tax-ready ensures you are compliant with the IRS recordkeeping requirements, meaning no late fees, no surprises, and a [...]
10 Best Practices for Paid Search and PPC for Attorneys
As Google continues to make changes to the paid search platform, we learn more about the best practices of the year for things like paid search and PPC. You should review your current practices and [...]
Making Your Client Intake Process More Effective for Your Law Firm
One of the most important steps of the client life cycle is the intake process. It involves a series of steps that ultimately converts potential clients into paying clients. It is, essentially, the sales process [...]
10 Truths to Improve Your Law Firm Marketing
The economy is treating many law firms well, with profits up and revenues high. Attorneys are willing to shell out plenty on marketing. It can be tempting to put the whole hog in large-scale marketing [...]
7 Vital Elements of Productive PPC Campaigns for Law Firms
NOTE: It’s important to tailor a PPC campaign to your specific requirements in order to achieve the best results. This post serves as a guideline for PPC campaigns for the legal industry. Every law firm [...]
PPC Trends You Should Know About in 2019
PPC marketing continued to grow throughout 2018. There were some massive changes, including AdWords rebranding to Google Ads and the new interface that came along with it. Bing Ads also saw significant changes with new [...]
10 Online Marketing Tips for Law Firms
While law firms have focused on traditional marketing techniques for decades, a new era of marketing has been introduced. Now, the most efficient way to reach potential clients is online. However, there’s a lot [...]
Injury Niche Building
A multi-pronged approach materially raised the quality of personal injury leads coming into the firm, without reducing the quantity. In the personal injury world, there’s a lot of competition for cases, according to Jonathan Rosenfeld, [...]
Great Lessons From A Referral-Based Injury Practice
Drawing attorney referrals with the same techniques used to attract consumers. John Fisher is a medical malpractice attorney in New York who primarily gets referrals from other attorneys. He is the author of "The Power [...]
Profile: Marketing Manager Maria Coppola
Working well for her multi-office immigration firm: loyalty programs for referrers, surveys of prospects who go elsewhere, and multiple blogs. Maria Coppola may not have known it when she first got into marketing, but she [...]