Building a digital and traditional injury marketing strategy from scratch, dumping thin content, ensuring consistent citations, leveraging social media, developing blogs, and adding live chat. Jeremy Ash, director of marketing at Guajardo & Marks in Dallas, always had an interest in the law—even though he didn’t have a desire to go to law school. So [...]
Direct mail (great return!), nurturing referrals with a continuity series for VIPs, unifying the marketing message, and widening the firm’s presence. Cathy Jamison found herself in a new place earlier this year—literally. She moved from South Florida, and took up a new residence in New Jersey. But leaving Florida meant leaving her ca-reer in sports [...]
A smart and active marketer successfully leverages several channels. Mark Eiglarsh is a criminal defense and personal injury lawyer in South Florida. His practice, The Law Offices of Mark Eiglarsh, is represented online by an informative website and robust social media presence. He's also quite a fixture on television, having made appearances on CNN, NBC, [...]
After failing with flyers, social media, & his first niche, this immigration attorney found a winning path. Here are details on the avenues working for him. Law firms have to be creative when it comes to getting the attention of potential clients. Simply posting a website or keeping a blog isn’t enough anymore. If your [...]
Here is valuable advice from an internet veteran who has learned many marketing lessons over the years. Emery Brett Ledger is a lawyer specializing in personal injury. He’s been practicing law in California since 1998 and is the founder of The Ledger Law Firm. Ledger has worked on numerous wrongful death and catastrophic trucking accident [...]
Reputation management and client-oriented office procedures deliver clients for this longtime divorce lawyer. The Challenge New York divorce attorney Bruce Provda’s (http://nydivorcefirm.com) biggest challenge proved to be breaking into the mainstream legal market. Eventually Bruce’s hard work in a niche market allowed him to make a name for himself and attract business outside of his [...]
This “credit solutions” lawyer found success using a combination of four common marketing techniques that he tweaked to fit his practice. Wisconsin attorney Michael Mack offers credit solutions to consumers. His website address is http://www.thecreditman.com and his blog address http://www.michaelmack.com. The Challenge “The biggest challenge was sifting through the B.S. on marketing and finding effective [...]
In less than two years these lawyers built the largest criminal defense practice in the county. In the summer of 2012, Benjaman Adams decided to leave his job as a public defender in Alaska and with his law school classmate start a law firm in the wine country north of San Francisco. In less than [...]
With effective marketing and a good business plan, going solo straight out of law school can be profitable. Before he became a lawyer, Joe Lewis started and ran a geographic information services business for 15 years. At its peak, his business, which provided geographically-pinpointed demographic and marketing data to his customers, had six employees and [...]
This wise marketer provides several pearls about reviews, websites, optimization, Adwords, and overall strategy. Richard J. Symmes is the founder and owner of Symmes Law Group, PLLC in Seattle, WA. He’s a solo attorney and founded his practice in 2010 with just a few years of legal experience behind him. His primary practice areas include [...]
